10) Minimum Viable System for marketing to first segment

A fantastic core loop is essential but it is not sufficient to make a successful product. The features that are used in a product’s marketing strategy to attract people tend to be delighters and USPs. These are not the same thing as the core loop! I’m starting to step on the toes of those with a lot more marketing experience, but with my technical hat on I want to make an important point. There needs to be some “sparkly” bells and whistles that the marketing team can shout about and that differentiate you from your competitors, BUT they are not endless ! Pick one or two and TEST to see if the market wants them. Don’t just eat up all your dev resource building yet another “nice” feature because you think more is better – it isn’t! Build what works and that means what works for marketing as much as for the user.