5) Minimum Viable Demo to your “Super Fan”

Think of this minimum as a sales pitch to your super-fan. What needs to be demonstrated so that they want to use it now. The detail of this minimum depends on the nature of your relationship with the super fan. At one extreme this could be done using the same artefacts as the UX prototype, at the other, they may expect to be using it the next day (see minimum 7)!

You are really after feedback that confirms you are on the right tracks for a viable business. The earlier UX test tends focus on the practicalities of using the software, but you also need to find out whether a business will find it useful. You want to leave this demo with a commitment from the super fan to use a working version of this demo. I have several personal examples where the commitment never materialised. “If it just did this one extra thing” is an easy way for someone to postpone telling you the truth that in fact they don’t want to use your product, which in its own way is hiding the real statement of “I don’t value your solution”.